Online Advertisement Methods

Types of online advertising

1.      Display Ads

2.    Social Media Ads

3.    Search Engine Marketing (SEM)

4.    Native Advertising

5.      Remarketing/Retargeting

6.      Video Ads

7.      Email Marketing

8.      Pixel Advertising

9.      Blog advertising

10.  Mobile Advertising

11.  Promotional advertising

1. Display Ads

The original form of online advertising, these are visual ads that appear on third party websites (usually ones that are related to your content or service in some way).

Display ads have evolved from the basic form of banner ads. Nowadays, display ads come as:

¨    Static images

These are your basic banner or square ads that appear around the content.

¨    Text 

These are text ads that are created by algorithms to make text ads relevant to the surrounding content.

¨    Floating banners

These move across the screen or float above the regular website’s content.

¨    Wallpaper

These appear and change the background of a website, filling the whole page.

¨    Popup ads

These are new windows that appear in front of the website content; newly opened window displays the full ad so visitors can see.

¨    Flash

These are moving ads that “flash” different content at the viewer.

¨    Video

These are small video ads that auto play or wait for the video to be played by the visitor.

Display ads are usually very affordable. If you contact the third party site directly, their rates will vary from site to site. If you go through a marketing site, they will charge you a base rate.

2. Social Media Ads

Very similar to Display Ads, Social Media ads can be anything from a simple banner or image to an auto-play video.

Social Media advertising is great because you can target your audience perfectly. For example, Facebook’s targeting options include age, region, interests, educational background and more. 

Here are two types of Social Media advertisements:

¨    Organic

Creates loyalty and gives you feedback from your target audience; new form of Word-of-Mouth

¨    Paid

Leverage promoted posts and reach specific people

The best platforms to target are:

·         LinkedIn for B2B sales

·         Facebook for display and top of funnel marketing

·         Stumbleupon for amazing, attention-grabbing content

Other platforms to hit up if you have the budget for it:

·         Twitter

·         Google+

·         Pinterest

·         Instagram

You can prepare your Social Media campaigns yourself or you can work with a marketing agency to prepare your campaign.

3. Search Engine Marketing (SEM)

The most dependable form of online paid advertising (and also the most common) SEM works based on keywords - you and other businesses like yours bid on keywords through search engines in an effort to get your website up higher on the Search Engine Results Page (SERP).

All SEM ads that appear in Google, Bing and other search engines are text ads. They’re listed at the top or sides of the SERP.

Paid ads can either be:

·         Pay Per Click (PPC)

·    Cost Per Thousand (CPM).

¨    Pay Per Click (PPC)

You bid on keywords and your results appear at the top of the SERP based on bid value.

This is the best value package because you’re only charged when people click on the ad.

Also, it’s the easiest to track during the campaign.

¨    Cost Per Thousand (CPM).

You’re billed a flat rate for 1,000 impressions.

The best platforms for SEM are Google AdWords, which allow you to create highly targeted campaigns; to make the most of your Google AdWords campaigns. Another platform that’s great for SEM is Bing, which has less competition than AdWords.

4. Native Advertising

Native advertising is those sponsored listings at the end of blog posts, appearing on your Facebook feeds and posted to other Social Media.

These pieces of content are integrated and camouflaged into the platform on which they appear. You can promote and post your Native Advertising through networks like Adblade, Adsonar

There are several forms of Native Advertising:

¨      In-feed

¨      Search ads

¨      Recommendation widgets

¨      Promoted listings

5. Remarketing/Retargeting

The best way to market to people who already know about your product and service is to remarket to them. Or retarget. Depends on who you’re talking to

When people visit your site, you drop a cookie on them so that, as they travel around the web, your ads will appear over and over to remind them about your product or service.

This form of advertising is inexpensive and, if done right, can be more effective than PPC. It increases conversions because it reminds people of you who already know who you are.

You can try to set this up yourself on Facebook Remarketing, Google Remarketing and more. Or, you can use a third-party platform or provider to set up your remarketing campaigns - read our Retargeting Cage match for the 4-1-1 on all of the available platforms you could use… and which are best.

 6. Video Ads

While YouTube ads are the most popular and well known of video ads, there are actually several different formats, types and content options.

You can go the route of educational/informative. Or maybe you want to post a how-to. Try to pull on the emotional strings of your viewers by creating a visual story. Ideal for branding, especially if you have a product or service that is best demonstrated visually

Whatever you choose, Video Ads are gaining in popularity because they avoid blatant advertising while also attracting the limited attention span of many YouTubers.

Once you’ve created your video, you can post to:

·         Youtube/Google

·         Facebook

·         Twitter

YouTube also have the fun little Pre-Roll ads (those short… sometimes long… ads that appear before the video you actually want to watch starts).

7. Email Marketing

Email Marketing is a cheaper, faster and effective form of advertising.

It’s a great way to build customer loyalty and boost sales; when you use an email campaign manager (see the list below) to prepare and send your emails, you can easily track how well they do and monitor your ROI.

In order to succeed at email marketing, you first need to build a list of email addresses. You can do so by using quizzes, or you can put a simple Newsletter sign-up on your site.

Then, you can send email campaigns that focus on promotions, discounts, features or content you’ve posted to your blog. Most emails are short, sweet and to the point. A concise message makes it easy to get your point across and increase conversions.

8. Pixel Advertising

Pixel advertising is one of the newest and most talked about advertising. The cost of an advertisement is calculated based on the number of pixels it occupies and it can be an inexpensive way to market your site.

9. Blog advertising

Nowadays most of internet user have personal blogs, through this they try to advertise their products to make profit out  of it. Yes this strategy works if you can handle and produce something different with your blog which can attract users. Blog advertising is especially appropriate for new launches, new products, and newsmakers.

10. Mobile Advertising

Mobile advertising is an indispensable column of a successful online marketing strategy as mobile internet users are growing rapidly.

11. Promotional advertising

Promotional advertising is a tool used to dwell the buyer with the idea of buying the product. There are so many ways of promotional advertising like giving freebies, discount coupons, Flyers, Contests etc.

 Methods of Online Marketing

1.      Search Engines

2.      Social Networks

3.      Social Network Applications

4.      Social News

5.      Online Favourites and Bookmarking

6.      Blogging

7.      Email Marketing

8.      SMS Marketing

9.      Search Engines

10.  Pay Per Click Advertising

11.  Press Releases

12.  Automated Inbound Marketing

Search Engines

Well there are many different ways to market your web site online and drive that traffic to your site. Most people know about search engine optimization or at least have heard about search engine optimisation and have a general idea of what it is and what it is all about. So what about the other methods of marketing a website

Social Networks

You can take advantage of social networking by advertising your business or services on the social networks such as Facebook, MySpace or Bebo (there are many more).

Facebook offer pay per click advertising on their social network. That is, you pay for every click of traffic that is sent from Facebook to your site. These clicks can be targeted towards certain demographics and age groups to ensure better click through rates and better conversions of your ad on your site.

Social Network Applications

This is a form of viral marketing that has appeared on the social networks over the last few years. As more and more people try and customize their profiles and pages to make their sites cool than others, more and more of these applications have appeared on the internet. Some of the most popular and most famous Facebook applications include, the now extinct, Scabulous. Applications like this drew in a huge user base that returned continually to the application page and are exposed to advertising or additional services.

Social News

So from social networking we look at social news sites. These sites are community based sites that rate and market news articles that submitted to the network. Sites such as Digg can cause websites to fall on its knees with the amount of traffic that they can generate. Writing a good news article to So use these with caution.

Online Favourites and Bookmarking

These book marking services are just the same as the favorite’s folder in your browser. The difference to these online services is that when your computer crashes and you have to reinstall everything, you don't loose your favorites bookmarks because they are all store online.

Blogging

With the introduction of Blogs came a massive wave of publishers being able to get their content online. Not only has blogs given people the ability to have their content published online quickly and easily but it has also created a massive wealth of information for people to read and learn about various topics and opinions people have on these topics. Having a blog to promote your main site or content is a fantastic way to build traffic.

Email Marketing

This is one of the traditional ways of online marketing. Building a double opted in email list will ensure that the people that you are sending emails to actually want your email.

SMS Marketing

This is a very direct way of marketing to your clients or customers. I can also become very expensive. If you have a last minute message to get out to everyone on your SMS list then this is the fastest and most direct way to get to all of them.

Search Engines

Search engines are a key traffic source for the majority of websites. Everyone knows Google. When you want to find things online you are often finding yourself saying, ‘just Google it' for your answers. Now, search engine optimisation will only allow search engines crawl your site better. Good optimisation will make things more accessible for the blind search engines, but how do search engines know that your site exists and how do you get ALL of those search engines to crawl your site.

Pay Per Click Advertising

Pay Per Click Advertising! Most of the fancy search engines offer some sort of pay per click advertising.

There is a lot of history behind pay per click advertising but it is all the same where ever you look these days with Google, Yahoo and Bing Search being the big players in online advertising.

Press Releases

Online press releases are just the new way of releasing news all over the internet. Doing a press release can cause such a buzz and your news article can be picked up and placed on sites such as Yahoo News, Google News, Forbes and other major news sites around the world. Not only can these online press releases be picked up by online publications but some of these are also pushed out to print publications.

Automated Inbound Marketing

Automated marketing is the new buzzword in the online world where you can lead nurture people through drip campaigns. A user will sign up to a marketing newsletter and be fed little bits of information to help them move onto the next level of engagement and hopefully send them into a buying stage.